What gave you the confidence to start The Base & how did you know the time was right?
I think it came at just the right time when I was about to move overseas, and I wanted to own what I was doing. Emotionally, I always had a lot of people working around me like managers, agents etc & I was used to being the ‘face’ of other brands, but when I went home, I wasn't feeling fulfilled & felt like something was missing. I said to my boyfriend at the time (husband now), “I want to create something that I own & can work at, grow & learn from.”
Now…I do the production, the development, I go to the factories, I come up with the ideas, on everything, I do the social media - I’m extremely hands on and I think it’s a great way to start a business, you can eventually out source when the time is right. I don’t know everything - and I think there are a lot of people out there who are extremely good at their job. It’s all about knowing your own & other’s strengths & weaknesses. Being around a good team of people is great and The Base Team is slowly growing