An organised life with... Gaby Howard from Flaunter
Name: Gaby Howard
Occupation: Founder & CEO, Flaunter
OVERVIEW:
I'm super excited to introduce Gaby Howard is the latest inspiring individual to be featured on An Organised Life with...
I chatted to Gaby, founder of tech brand Flaunter, to find out how it all began, what her biggest piece of advice would be and, of course, how she stays so organised...
HOW IT ALL BEGAN…
The Flaunter story began in October 2015. After working in PR for over 15 years, I was frustrated by the difficulty of sharing brand imagery with media, retailer and influencer networks. Traditionally these assets live in the emails and hard drives of publicists and marketers and were hard for the media to access efficiently enough to satisfy their shrinking lead times. On the flip side, brands and PR’s had no visibility and analytics on who downloaded their content and where/how it was used.
Flaunter gives media instant access to brands & their content for easy distribution and publishing.
Our mission is to make it easier for brands to reach new audiences by connecting their content with the best storytellers around the world. By bringing media & brands closer than ever before, a brand’s visual content can be tomorrow’s media story.
It’s also very important for us that Flaunter is accessible to brands of any size. Our users range from some of the smallest emerging brands to large international companies and top PR agencies. Similar to platforms like Instagram, Facebook and Snapchat - it’s the content that counts [not the size of the budgets].
BIGGEST PINCH ME MOMENT…
I find it hard to define just one moment; the whole journey has been a pinch me moment…
I was at a very big fashion launch event early in 2016 - running around like a crazy person producing content. It was by total chance that I overheard two of our clients talking about what an amazing platform Flaunter is, how they loved using it and why we needed to get it to the US asap. All this in front of one of the world’s most respected tech founders. Just a tiny little PINCH ME MOMENT.
BIGGEST LESSON I’VE LEARNT ALONG THE WAY…
It’s a little cliched maybe - but definitely that with grit, tenacity, determination and focus, anything can be achieved. Nothing, and no-one, is an overnight success.
I’M INSPIRED BY…
My mother, my grandmother and people who make it their life’s work to change the world for the good of the wider community - education/politics/health.
ORGANISED TO ME MEANS….
Using tools to help me structure my time and responsibilities so that I don’t ever feel stressed about forgetting something! I always take notes, I write myself emails to remember tasks that pop up during the day, I have a work, team and personal calendar where everything gets entered so that nothing gets missed :)
THE TOP 3 WAYS I ORGANISE MY LIFE ARE…
Google calendars, iphone Notes and, new to the family, Trello boards. My life is a pretty structured! I’ve never been the type of person who ‘floats along’ with their day; I like being organised ahead of time.
I CAN’T LEAVE THE HOUSE WITHOUT…
Glasses, laptop, phone, notepad - in that order. I used to carry SO MUCH STUFF with me, but I’ve gotten better at simplifying my inner bag chaos. I’ll usually throw in a lip stain that can also work as a blush when I’m feeling tired :)
MY WORKSPACE STYLE IS…
My nirvana version of this would read: minimal, clean and free from clutter. I love being surrounded by white space - it feels less distracting. I also like everything on my desk to be purely functional, you won’t find me surrounded by much frou frou ;)
AT THE MOMENT YOU’LL FIND THE BELOW ON MY DESK…
My laptop, 2 notepads - one lined, one unlined, noise cancelling headphones, 3 random pens [who knows where they came from!], handcream, always a coffee, my phone, a 1L water bottle, a stack of documents the need my attention and signature and 2 Flaunter tees that are waiting to be couriered out. I won’t lie - there’s also a huge Net-A-Porter box waiting to be returned….
FIRST THING I DO WHEN I GET TO THE OFFICE IS…
Before I get to the office I triple check my calendar to make sure I’m across all my meetings for the day. I don’t seem to spend much time at my desk these days between the hours of 9am - 5pm… it’s pretty crazy. I catch up on emails and planning at early morning or at night. Once I’ve actually found my way to my desk [this is highly original]… I grab a coffee, have a chat with the team, choose a playlist and attack my inbox!