Cassie James-Herrick is an interior design and creative director with impeccable taste, she established her interior design studio, CJH Studio, in 2017 and not long after Linear Standard in 2018. Linear Standard was a ‘side’ business that came about as a frustration in the inability to source well curated, well made, well priced cabinetry hardware locally in Australia, initially meant to be just that, a side hustle, the business has had an amazing growth journey so far.
We went inside her workspace where both of her businesses operate from, a beautiful space that’s recently been renovated. Read on to find out Cassie’s favourite design elements of the space, how she organises her life and her must have desk essentials.
Director of CJH Studio and Creative Director & Founder of Linear Standard.
First things first, what is it that you do?
I am an interior designer and creative director.
How did your career begin & what has been your biggest highlight to date?
My career began in 2006, working part time for a designer as her first employee in her small firm, whilst I was completing my degree. I then went on to full time with that firm for 12 years before establishing CJH Studio. My biggest highlight to date is difficult to narrow down, however publishing features are always a buzz and tap on the back for all the hard work so I would say some magazine covers are a highlight, and more recently working on a project in New York city and getting to work with some incredible designers and specifying some really dream pieces.
What is one element of interior design that you love?
I think the beauty and tactility of it, getting to bring together every element from small to major and seeing the dreams of your clients be brought to life.
First thing you do when you get to the studio?
Morning greeting with the team and chatting over a cup of tea.
Top 3 ways you organise your life?
Lists! Lots of lists, unfortunately for me they tend to be kept in my mind most of the time, but a notepad beside my bed when the lists get too much in my head is essential to write everything down and work my way through them. Reminders and calendars are also a must.
What are your must have desk essentials?
On my desk you will always find a notepad, pen, scale ruler, tape measure and trace paper as most essential.
You’ve recently renovated your space, what design aspects were non-negotiable for you?
Our large 6m high dividing curtain was pretty non negotiable, even after being told by a long time supplier of mine it would not work. This curtain divides our design library and office, from the new showroom space at the same time a beautiful softening element to a large space.
What do you love most about the new space?
The range of materials and elements we got to custom design and be our own guinea pigs for. I love the subtlety and incredible texture of our Microcement kitchen (applied by Modae), an application I have been wanting to use for some time and joinery (by Grange Joinery) that conceals a hidden fridge drawer and custom stone sink.
What’s one of your favourite pieces in the new office space?
The Lumina Daphine floor lamp is pretty special and we were very grateful to have one in the space.
What are your goals for the next 12 months / what are you most looking forward to?
My goal for the next 12 months is to slow down a little more if possible, it's been a huge year for us, so getting to spend more time with my family in our new home is much needed. Im most looking forward to continuing the growth and success of both businesses and seeing what we can continue to achieve alongside our incredible team.
Shop Cassie’s favourite notebook HERE and A4 Weekly Notepad HERE.