I couldn't be prouder of my talented friend Eleanor Pendleton who is the founder & editor behind Gritty Pretty, Australia's first and only digital publication dedicated solely to beauty.
I visited the brand new Gritty Pretty HQ last week (honestly, when can I move in?!) and it was exactly what I expected... luxe, organised & perfectly minimal. I also had the chance to chat to Eleanor about how Gritty Pretty began, how she stays organised with all her deadlines and what her biggest piece of advice would be for like-minded entrepreneurs.
NAME: Eleanor Pendleton
OCCUPATION: Founder & Editor, GrittyPretty.com
HOW IT ALL BEGAN...
Gritty Pretty was born out of my obsession with all things beauty. In 2010, I was working as a beauty editor at FAMOUS magazine. I noticed there were no beauty blogs that inspired or educated me so I decided to create my own. In December 2014, we launched Gritty Pretty Magazine - Australia's first and only digital publication dedicated solely to beauty. We just celebrated our second birthday with cover girl, Hailey Baldwin.
BIGGEST PINCH ME MOMENT...
- When I was in Berlin on a press trip and received an email confirming we landed CHANEL as our first annual advertiser.
- Attending London and New York Fashion Week
- Skiing the French Alps with Club Med
- Featuring Miranda Kerr, Shanina Shaik, Lily Aldridge and Hailey Baldwin on our 2016 issues of Gritty Pretty Magazine.
- When we moved into Gritty Pretty's new HQ.
BIGGEST LESSON I'VE LEARNT ALONG THE WAY...
You've never worked harder in your entire life... until you've run your own business!
I'M INSPIRED BY...
Creative individuals who are open to collaboration. That's when magic happens. I'm constantly inspired and in awe of the people I've met thanks to my job.
BIGGEST PIECE OF ADVICE...
Have a point of difference. Work hard. Be patient. Stay true. Know your why.
ORGANISED TO ME MEANS...
Keeping a hard diary (I'm yet to commit to iCal, which seems ironic considering I work in digital). I'm a bit old school and love nothing more than a fresh page in my An Organised Life diary every Monday!
THE TOP 3 WAYS I STAY ORGANISED ARE...
- I write a (very long) to-do list every morning.
- I book my gym and yoga classes into my diary as if they were an appointment.
- I keep (most) weekends for my personal life - not work.
I CAN'T LEAVE THE HOUSE WITHOUT...
My car keys, my iPhone, my diary, my business cards, a lip balm and SK-II Mid-Day Miracle Essence.
AT THE MOMENT YOU'LL FIND THE BELOW ON MY DESK...
My An Organised Life diary, notebook, iPhone, press kit, pens, quartz crystal and a Cire Trudon candle.
MY WORKSPACE STYLE IS...
Clean, tidy and simple. I don't like clutter! I work better and more productively when my work stationery is orderly.
FIRST THING I DO WHEN I GET TO THE OFFICE IS...
Have a coffee, catch up with my team and check out my favourite blogs before diving into a very busy, unpredictable day.
FOLLOW GRITTY PRETTY & ELEANOR:
Gritty Pretty Website Here / Magazine Here / Instagram Here
Eleanor Pendleton Instagram Here
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